10 Best CRMs For Hotel in 2024

A good hotel CRM software goes beyond just managing reservations and guest profiles. It empowers you to personalize interactions, streamline operations, and ultimately, drive revenue growth.

But with numerous options available, choosing the right CRM can feel overwhelming. That’s why, in this blog post, we’re going to walk you through 7 of the best CRMs for hotels and the hospitality industry in 2024.

What is a Hotel CRM Software?

Imagine a digital assistant dedicated to managing your hotel’s guest relationships. This is essentially what a Hotel CRM system does.

It’s software tailored specifically for the hospitality industry, helping you connect with guests, understand their needs, and provide amazing experiences.

Think of it as a central hub where you can gather all your guest information: reservations, preferences, communication choices, and even feedback.

This information creates detailed guest profiles that help you personalize their experience and build stronger, long-lasting relationships.

With a Hotel CRM, you can:

• Gather guest data from multiple sources, making it easy to keep track of their preferences,
• Store everything securely in a central database,
• Personalize communication with each guest based on their preferences, and
• Streamline hotel operations by automating tasks and saving time

What Are the Key Features of Hotel CRMs?

Hotel CRMs offer a comprehensive suite of features, such as:

• Inventory and Occupancy Tracking: Hotel CRMs seamlessly integrate with operations management and property management systems to provide a unified view of everything from room availability and reservations to guest preferences and service requests.
  This data-driven approach empowers hotels to optimize operations and enhance guest experiences.
• Employee Management: Managing a large and diverse workforce across multiple locations can be overwhelming. Hotel CRMs offer tools to streamline HR processes, including scheduling interviews, onboarding new staff, managing training programs, and tracking performance.
• Automating Financial Processes: CRMs offer basic accounting features to handle larger corporate contracts and vendor transactions. Tools for creating branded quotes, automating invoices, and receiving payment notifications simplify financial management.
• Communication Management: Today’s hotels require diverse communication channels to handle inquiries. CRMs unify phone, email, SMS, live chat, and social media into a single dashboard. This feature allows fewer reps to manage interactions 24/7, even remotely.

Top 7 CRM Software For Hotels

In the hospitality industry, where customer satisfaction and retention are essential, a robust CRM system is an indispensable tool for hoteliers to manage guest relationships, optimize operations, and drive business growth.

Here are the top 7 CRM software solutions tailored for hotels:

1. Salesforce
2. Revinate
3. HubSpot
4. Guestware
5. Freshsales
6. Thryv
7. Pipedrive

Salesforce

Salesforce is a dynamic CRM platform renowned for its comprehensive features and adaptability to various industries, including the hospitality sector. For hotels seeking to scale their operations and streamline processes, Salesforce emerges as a powerful solution.

Why Salesforce might be a good fit for your hotel

• Real-Time Social Listening: Salesforce’s social listening capabilities allow hotels to stay informed of guest feedback and address concerns promptly.
• Case Management: Salesforce’s robust case management tools help hotel support teams efficiently handle and resolve guest issues.
• Data-driven insights: Salesforce’s comprehensive data collection and analysis capabilities enable hotels to gain deep insights into customer behavior, preferences, and purchasing patterns.
• Custom-Branded Mobile Apps: Salesforce facilitates the development of custom-branded mobile apps, allowing hotels to offer seamless booking, check-in, and guest relationship management services directly to their customers’ devices.

Pros

• Salesforce offers a wide range of CRM features tailored to hotel operations, including guest profiles, sales pipeline management, and customer journey analysis.
• Salesforce is designed to accommodate the growing needs of hotels, from small boutique establishments to large hotel chains.
• Salesforce seamlessly integrates with various hospitality software, including marketing automation platforms and property management systems (PMS).

Cons

• Salesforce’s extensive features can make it challenging for new users to learn.
• Salesforce is generally more expensive than niche-specific CRM tools.

Revinate

Revinate is a hospitality CRM that helps hotels understand their reputation and act on guest feedback. It excels in analyzing vast amounts of data from multiple sources, providing a clear picture of how guests perceive your hotel.

Why Revinate might be a good fit for your hotel

• Great Guest Feedback Analysis: Revinate excels at gathering and analyzing guest feedback across various channels, providing a comprehensive picture of a hotel’s reputation.
• Actionable Insights for Improved Operations: By understanding guest sentiment and identifying areas for improvement, Revinate empowers hotels to make data-driven decisions and optimize their operations.
• Seamless Integrations: Revinate integrates with leading property management systems (PMS) and marketing automation tools to streamline workflow and ensure data consistency.

Pros

• Built specifically for the hospitality industry.
• It facilitates seamless guest engagement through email, text, phone, and online resources.
• Revinate offers additional support by handling bookings when hotels are overwhelmed or inaccessible.
• Revinate offers very useful reputation management features to collect guest feedback and manage online reviews.

Cons

• Revinate’s pricing structure isn’t readily available.
• Revinate lacks features dedicated to managing events which limits its functionality for hotels with significant event activity.
• Revinate doesn’t offer built-in or integrated point-of-sales (PoS) capabilities.

HubSpot

In the competitive world of hotel management, attracting and engaging potential guests is crucial. That’s where Hubspot, a CRM solution renowned for its inbound marketing expertise, comes in.

It has become the go-to tool for hospitality businesses wanting to forge meaningful connections with potential customers.

Why HubSpot might be a good fit for your hotel

• Targeted Marketing: Hubspot helps you segment your audience based on specific criteria, allowing you to tailor your marketing messages for maximum impact.
• Automated Campaigns: HubSpot automates repetitive tasks like email marketing and lead nurturing.
• Powerful Email Campaigns: HubSpot enables you to create personalized and engaging email campaigns that drive conversions and build relationships with potential guests.
• Seamless Integration: Hubspot also integrates seamlessly with other popular hotel management tools.

Pros

• The free plan includes features that make it suitable for small hotels.
• HubSpot is known for its user-friendly interface.
• With numerous add-ons and integrations, HubSpot can be tailored to meet the specific needs of your hotel.

Cons

• HubSpot is one of the most expensive hospitality CRM options available.
• Purchasing individual HubSpot products like Sales Hub or Marketing Hub does not offer the best value compared to the full suite.
• HubSpot provides limited reporting features.
• Hubspot charges for technical support.

Guestware

Guestware emerges as a compelling choice for hotels seeking to elevate guest experiences and foster lasting customer loyalty.

Its focus on streamlining guest interactions, optimizing operational efficiency, and enhancing personalization makes it a valuable tool for hospitality businesses.

Why Guestware might be a good fit for your hotel

• Swift Response Times: Guestware’s automated task management system ensures prompt responses to guest requests and issues.
• Streamlined Operations: Guestware incorporates essential PMS tools for managing maintenance, room cleaning, and inspections.
• Personalized Guest Interactions: Guestware’s recognition software provides front desk staff with personalized data on returning guests, enabling them to deliver tailored interactions and enhance the guest experience.
• Loyalty Program: Guestware’s point-based and tiered scoring system rewards returning customers. This will result in fostering loyalty and driving repeat business.

Pros

• Guestware provides incident tracking, response management, and automated dispatch capabilities to ensure prompt and efficient handling of guest requests and issues.
• Guestware incorporates preventive maintenance tracking, mobile inspections, and housekeeping management tools to optimize hotel operations and maintenance.
• Guestware serves as an integrated platform for managing sales, reservations, operations, and guest interactions, providing a centralized hub for hotel management.

Cons

• Guestware’s starting pricing is higher than some other CRM solutions.
• Loyalty program management is not available until the Guestware Plus plan.
• The CRM module is only available in the Guestware Suite plan.

Freshsales

Freshsales is a powerful business tool adaptable to various industries, including hospitality.

One key feature that sets Freshsales apart is its ability to track web interactions. This provides valuable insights into guest engagement levels and helps you identify potential leads for conversion.

Read more: 7 Best CRM Solutions For B2B in 2024

While not specifically designed for hotels, Freshsales’ broad range of tools and scalability make it an excellent choice for businesses seeking a comprehensive solution that grows with their needs.

Why Freshsales might be a good fit for your hotel

• Wide Range of Tools and Scalability: Freshsales offers a comprehensive set of features that can be tailored to various business needs, including those in the hospitality industry.
• Centralized Communication: Built-in phone and email modules bring all guest communication into one dashboard.
• Guest Engagement Insights: Freshsales tracks web interactions to understand guest engagement levels and scores their conversion potential.

Pros

• With free and low-cost plans available, Freshsales is suitable for businesses of all sizes.
• Freshsales has a robust set of features, including contact management, built-in phone system, and email marketing.
• Freshsales allows users to tailor the modules and fields to fit their specific needs and workflows

Cons

• While Freshsales offers strong features, it isn’t specifically designed for the hospitality industry.
• Freshsales lacks dedicated tools for managing events and reservations, which are crucial aspects of hotel operations.
• Freshsales does not offer tools for managing online reviews and reputation.

Thryv

While Thryv may not offer the extensive scaling or upselling features of larger CRM solutions, its focus on operational efficiency and user-friendliness makes it a valuable asset for independent hotels seeking a seamless booking experience and smooth operations.

Why Thryv might be a good fit for your hotel

• Ideal for Independent Hotels: Thryv simplifies reservation management and guest interactions through its user-friendly interface and online appointment booker.
• Unified Dashboard: Thryv manages all aspects of hotel operations, from reservations to bookings and customer inquiries, through a single platform.
• Seamless Booking Experience: Thryv prioritizes operational efficiency, making it perfect for smaller hotels to maintain smooth operations and offer a convenient booking process for guests.

Pros

• Thryv’s features are specifically designed for independent and boutique hotels and B&B establishments.
• Guests can make reservations, add notes, make payments, and receive reminders through the online appointment booker.
• Thryv includes tools for collecting reviews, monitoring social media mentions, and analyzing guest feedback.

Cons

• Thryv may not be suitable for hotels aiming for significant growth.
• Tools like upselling and loyalty programs are not currently offered.

Pipedrive

If you’re searching for a user-friendly and budget-friendly CRM system for your hotel, Pipedrive can be the perfect choice for you. Pipedrive is a user-friendly CRM solution designed for small businesses, making it perfect for hotels new to CRM systems.

Learn More: 7 Best CRM Recruitment For Small Business in 2024

Why Pipedrive might be a good fit for your hotel

• Affordable Pricing: Starting at $14.90 monthly, Pipedrive is a cost-effective option for hotels with limited budgets.
• Simple and User-Friendly: The intuitive interface and drag-and-drop features make it easy to navigate and manage your sales pipeline.
• Customizable Reports and Workflows: Pipedrive enables you to create reports that provide valuable insights into your sales performance and automate repetitive tasks to save time.
• Seamless Integrations: Pipedrive integrates smoothly with your calendar and email, enhancing communication and scheduling efficiency.
• Organized Contact Management: You can easily manage hotel contacts, teams, and correspondence with Contact Timelines and Smart Contact Data features.

Pros

• Pipedrive is intuitive and customizable.
• Pipedrive integrates well with your calendars and emails for seamless scheduling and communication.
• It enables you to streamline your sales process by automating repetitive tasks.
• It offers powerful reporting features.

Cons

• Compared to other CRM systems, Pipedrive offers fewer automation options.

BSUPERIOR: Your Custom CRM Solution Partner

In today’s competitive business landscape, it’s crucial to have the right CRM system in place to manage customer relationships effectively. That’s where BSUPERIOR comes in.

We’re experts in custom CRM software development, tailoring our solutions to meet the unique needs of your business. Our CRM solutions are designed to optimize customer interactions, streamline sales processes, and drive business growth.

We don’t believe in off-the-shelf solutions that may not fit your specific requirements. Instead, we work closely with you to understand your business goals and develop a custom CRM that will help you achieve them.

Read more: 7 Top CRM Solutions for Insurance Agents in 2024

With BSUPERIOR, you can trust that your CRM solution is tailored to your business and will deliver tangible results. We’re committed to providing exceptional customer service and support, ensuring that you have the resources you need to get the most out of your CRM system.

So, contact us today to discuss how we can help you build a custom CRM solution that will power your business growth.

Final Words

With the level of investment your guests make in their travel experiences, your decision to invest in the best hotel CRM solution should be a no-brainer.

We hope that the CRM solution discussed above steers you clear of any roadblocks and helps you find the perfect platform for your hotel business.